The Radox site was telling users to 'be selfish' this infers again that Radox is aimed at people with alot of time on their hands for them to emerge in Radox shower gel..The product is advertising luxury and its all about finding time for yourself amount your busy schedule for yourself to bath in the natural soft fragrances of Radox which is supposed would be the USP also.
When i re-master the advert i think i will aim it at both everyday people but also people whom are involved in sports showing the sportiness of the product yet still making appealing to everyone as it will be refreshing and just what they need to unwind or chill out. i would consider using a garage song as it is slow enough to fit the ad but yet will catch peoples attention and appeal to more teens aswell as adults. The sportiness of the add could be shown in a variety of way which as of still i'm undecided.
BARB is a website which records the viewing figures for every programme on TV. This can help Product advertisers decide to choose which slot and what channel will appeal to the most of their target audience.
Ratings are the amount of people who watch a particular show this can be totaled up for the total audience views of a series for example. This can tell you what programmes are most liked and most valuable to advertisers.
Face-to-Face interviews will normally try gain qualatitive data from the audience. An example of this is on family guy where they got people from way out their target audience and then showed them and episode of family guy and aired their responce on a family guy episode - obviously it was done to laugh at these people slagging family guy off and how 'disgusting' it is. It can also be done more wisely to see how producers can help capture more of their target audience. Like Face-to-Face interviews Focus groups create questions to get qualitative data. A focus group consists of questions being asked to a small amount of people but not separately - the participants are allowed to confer answers and discuss what they believe.
Programme profiles are part of a demographic deciding what types of people tend to watch different shows. This is, in a nut shell, stereotyping people on which shows they watch, for instance, i would say single mothers tend to watch daytime TV as they have a responsibility to stay in the house to look after the child. This helps advertisers decide what to advertise at certain times, i.e mid day might advertise online bingo or nappies or maybe RADOX!!!
Television Research Agency's use audience figures to determinate certain things such as the most valuable advertising spots between shows, what type of people like to watch what and what shows are most popular. Agency's such as BARB share this information to identify to advertisers when would be the best time to put their advert on.
Rate Cards basically show the prices in which it would cost to advertise something and how much would need to be spent to get the message across to consumers. Most places have a rate card and before placing an ad you usually shop around to see where is offering the best prices for the best advertising.
Advertisers Information Packs have everything you need to make your decision on placing your adverts. These usually contain rate cards, insertion dates - when to place the ad , publication dates - when people will see it, basically all the information you will need to plan your advert.
a Research Agency researches the market depending on the client (obviously for a price or a cut) and shares this information to help the business grow as fast and efficiently as possible. These places research specific areas so they call deliver the best means for tangible growth for the company.
Standard Occupational Classification is the horrible way of judging peoples skill level and content purely on the job that they currently perform. I don't agree with this as if you judge a fish on its ability to climb a tree it will go its whole life believing it is stupid. This information is used to help the Labour Government with Market policies.
DEMOGRAPHICS - These are used in public opinion polling and marketing finding out the fixed thing about people such as gender, ethnicity, age.
PSYCHO-GRAPHICS - Again this can valuable in marketing but this tells us of peoples interests, activities, opinions the things that are changed as you develop. This tells market researchers what would be good for you so advertisers can attract you attention.
GEODEMOGRAPHIC - This is where the concentration of people is depending on the area, this is used to find valuable marketing spots like advertising on the norfolk broads or london then using other graphics you can determine how to attract your target audience.
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