Wednesday, 14 May 2014

Music Video Types

As Live Footage
As live performances are videos footage taken from a live performance and incorporated into the music video of the song made by an artist. The prodigy adopt the use of live performances in their videos however add it as part of a montage with other random cut-aways. In the video for the 1993 tune 'Wind It Up' it features random clips of things whilst traveling with addition of random cut aways made by the prodigy member, it also contains the cut-aways of them performing live with shots of Liam Howlett playing the keyboard and crowd shots of lazers and the dance itself.

Narrative and Interpretive
These music videos offer some sort of interpretation to the lyrics but this is seen a=in a number of ways either, follow the lyrics exsactly with visual accoumpanying them, extending the lyrics where the visual may hieghten or expand on the lyrics or title and finally it could contradict the lyrics where the visual will be the opposite to the lyrics being conveyed. A good example of extending the meaning would be the 2002 Layo & Bushwacka song titled 'Love Story', the video shows a group of sperms fight to get to the egg which would extend on the love story title, bringing meaning right back to the start of life.

Surrealist/Absurdist
these tend to be music videos which are unconventional and bare little or no relation to the song itself. A good example of this would be the Gorillaz song 'Dirty Harry' with it being set in the middle of a desert with the animated band and kids singing along! The video bares no relation to the lyrics and the only thing remotely the same is the lip-syncing, this video even features a lizard wearing a fez at 2.06 !

Impressionist
these videos try capture the emotion of the lyrics rather than their literal meaning. This usually makes them quite arty like the impressionist movement, with flowing colours and soft light recording the world as it feels not as it seems.The best example of this would be the 1991 video from SL2 (Slipmatt and Lime) 'DJ's Take Control' which shows people dancing on screen as silhouettes or close ups mixed and blended with dance lighting of all colours, its one of my favorite songs of all time as well which is good! but the visuals just make you want to be there dancing, the experimental style of video shows how the impressionism is of how people dance to their music.

Intertexuality
Intertextuality means that the music video for a song references to other subjects. The music video may take clips or remake clips from other media texts known as synergy. A parody would be a mick-take of a particular thing a re make but just basically poking fun at it. Also the music video could pay respect to another persons work, as a thank you for influencing them this is called homage. A good example of a music video taking clips and inspiration from another media would be Pink Floyd Comfortably Numb which takes footage from the film 'The Wall' by Alan Parker which also references to their album 'The Wall'.

Animation
Animation is as it says, an artist using animation as part or as a whole on their music video (this includes all types from stop motion to actual animation). A good example of this would be one of the Daft Punk alien cartoons, which is a music video to few of their songs and is a short about animated aliens!

Lip Syncing
Lip syncing is where there is a music video with a subject and the lyrics of the song are in time syncing with the lips. There are many many songs which use this technique so i'm going to choose the garage classic from Wookie called 'Battle' Featuring Lain Grey. Lain's vocal sync with the music video comes in at about 40 seconds.

Cutting to a beat
cutting to a beat is as it sounds as the beat kicks the visual on screen accompanying would cut or fade. I found this harder to find as i couldent think of alot of music personally that i listen two that have music videos let alone cut to a beat. A song which i like which does show this is Alex Metric 'Rave Weapon' which shows a animated production line of bullets being made synced to the beat of thew track.

Post Production effects
Post production effects are effects added in ontop of the visual to enhance it or change something about it giving it a certain look. As an obvious example Blonde's 'It's You' music video where throughout the whole video a mirror effect has been used on the clips so they are shown flipped over half of the screen.

Split Screen
spli screen music video basically take segments of the screen and in each segment are versions of one clip of various clips in each one part of the divided screen. The drum and bass song from Fred V & Grafix 'Major Happy' features the split screen effect.







1 comment:

  1. Pass. Need visuals to go with examples for Merit and not quite finished.

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