E Sting Evaluation

The project brief was to create an e4 ident (basically a channel advert ) and by working out the demographics of e4 create an advert to fit the genre,  age and something suitable to air. The advert had to be created using some form of animation.  We ended up creating a mortal combat stop motion style e4 advert, we used Photoshop to create the e4 logos and the beams at the end. This was layered over the original set of photos of the fight.

You can view the ‘brilliant’ finished product here at -

We asked people what could be improved about our ad. The two main points for improvement are the flow of the animation and the exploration of stop motion could go further. The flow could be improved if more shots were taken and closer together between movements, This would help the style and the flow as with more shots would create a smoother run when sped up. I understand we could of also played with techniques to make the fight more technical. We could of used slides and flips quite effectively and due to constraints and time this wasn’t thought of so the action presented may seem a little basic.

 

What came across as the most outstanding feature of our work according to other media students was the Photoshopped effects for the e4 logo at the end, something which I thought was quite funny and cool ! also they said that the fluidity and style felt like an old ‘beat em up’ game with the juddered movements and the retro graphics.   

 

For our e sting there are lots of outlets for the work to be shown off. In particularly the internet allows you to reach a vast very mixed audience spanning all corners of the globe. Websites such as YouTube and Vimeo give a platform to all works to be shown to people with common interests. Being a short video even apps such as vine or Instagram allow you to post your work.

 

There are constraints in any non major production unless of course you make something simple and minimalistic. The problems we faced when creating our e sting where the financial difficulties, e.g having to borrow costumes and film in not an ideal location. The legal work was just working to the e4 guidelines using the provided music and the e4 trademark logo.

We could of managed the timing of our project a lot better. Obviously working in a group you rely on people and sometimes they cant come in and sometimes I wasn’t available so organisation could of helped. We also could of worked out a better schedule for filming as I was busy making the e4 graphics and also appeared in the animation. We had a period also at the start of the project where it was hard for us to think up an idea, so the planning and discussion over what our e sting was took longer than it needed.

As I briefly touched on in the legal requirements for the e sting it had to be no long then 10 seconds, it had to contain the e4 logo and use the given music. We even conformed to the requirements when adding sound effect, not letting it overpower the theme music. We also created it in the style they asked as an animation style e sting with no recordings or long takes.

We received feedback from a number of people yet I managed to lose some of the responses.. the ones saved were the most important, outlining the positives and negatives of the work. Everyone thought that the retro game style of the animated e sting was really good even if the graphics and flow of the piece could have been done a lot better. The flow of the fight could have been done better as with the location but with the graphics as a whole I think it fits the style of and e sting.