E4 launched in January 2001 as a pay-tv channel, the British
channel E4 was made to accompany the free view owner channel, channel 4. E4, in
2005, joined 4 in becoming a Freeview channel in order to increase its
advertising revenue and attract more viewers. The most popular series aired on e4 was the
Inbetweeners which at a peak pulled 3.7 million viewers, other shows on E4
include the Big Bang Theory, Friends and … Glee. The primary demographic is
clearly teens to the middle aged this is due to the high content of comedies and
the nature of the jokes intended, as in Jay from the inbetweeners bullshit
stories. A large majority of the actor from the programmes on e4 are in the
demographic age range, and e4 even made a T4 block where from certain times
programmes specifically for teens are broadcast. Other channels owned by the
channel 4 conglomerate are 4seven, more4, film4, 4+1, 4music and also the radio
stations KISSfm and Kerrang!
An E sting is basically an ident for e4 to show the audience
what channel they are watching, it give the channel some identity to make it
stand out from the crowd, the ident could also coincide with the target
audience and relates to the types of shows on the channel.
The dentist e-sting shows a boy pulling out his e4 tooth,
the stop motion animation works well with the channel. It is random comedy
which fits the channels persona. The audience for this ad would be people
around my age due to the comedic content and how it was portrayed, personally I
think its one of the best I’ve seen, due to the content, style (stop motion)
and simplicity.
Sweet shop is another cool e-sting I found. This is a hand
drawn animation put together on Photoshop. I like the comedy involved in this
as its very random, I think all random e-sting are aimed at the teen target
audience as this style is most appealing in the comedy. It fits the channel
well due to the random reverse rolls of the lady licking a e4 lolly then in the
end the e4 character licks her as a lollypop, this role reversal works well as
it captures attention and makes you remember the channel.
Live is and e-sting of a 7 second clip of piglets suckling
their mother pig. This again is very random. What I like about this e-sting is
that it is just funny in itself, there was no fancy programmes or editing
involved it was literally just a video from his phone. There are a lot of viral
videos of animals on the internet, so obviously they attract attention due to
the comedic style of just the animal. I think in teens we find these animals
videos funny as well, they’re animals and this one would certainly make you
remember the channel, “OMG, HAVE YOU SEEN THE E4 PIGLETS” – That’s what people
would say.
To prepare for creating an easting we tried a variety of
animation techniques from 1800’s to practices still used today. We made
Thaumatropes, Praxinoscopes and Zoetropes, which are all repetitive sequences
of images like a GIF. This also gave us practice if would want to make a hand
drawn e-sting and stitch it together in Photoshop. In addition to this we tried
Claymation and stop motion (live action). This now prepares us by using photos
and frames to create a moving picture, this opens up a lot of possibilities for
our e-sting.
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